PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN COSTUMER SATISFACTION TERHADAP COSTUMER LOYALTY.

De Irma; Robert  Kristaung

doi:10.55837/ed.v2i1.57

Authors

De Irma Universitas Trisakti
Robert Kristaung Fakultas Ekonomi dan Bisnis Universitas Trisakti

DOI:

https://doi.org/10.55837/ed.v2i1.57

Keywords:

PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN COSTUMER SATISFACTION TERHADAP COSTUMER LOYALTY.

Abstract

Abstrak

Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty

Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden.

Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh terhadap costumer loyalty

Implikasi ― Makalah penelitian ini menjadi pelajaran bagi perusahaan supermarket untuk meningkatkan costumer loyalty

Originalitas ― Artikel ini merupakan penelitian yang menguji pengaruh service quality, brand image, costumer satisfaction terhadap costumer loyalty.

Kata Kunci : Authentic Leadership, Organizational Virtuousness, Moral Courage, Internal Whistleblowing Intention.

Abstract

Purpose ― This study aims to examine and analyze the factors that influence customer loyalty.

Methods ― The sample used in this article is consumers who have visited supermarkets with 102 respondents.

Findings ― This study found that service quality and customer satisfaction affect customer loyalty

Implication ― This research paper is lesson to supermarket companies to increase costumer lotalty.

Originality ― This article is a study that examines the effect of service quality, brand image, customer satisfaction on customer loyalty.

Keywords: service quality, brand image, costumer satisfaction, costumer loyalty

References

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Wikipedia ( 2022 ) https://id.wikipedia.org/wiki/Hypermart

Wikipedia ( 2022 ) https://id.wikipedia.org/wiki/Lotte_Mart

Wikipedia ( 2022 ) https://id.wikipedia.org/wiki/Transmart