Strategi Penetapan Harga Produk dan Jasa bagi UMKM untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha

Authors

  • Maria Widiastuti Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Sri Vandayuli Riorini Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Koramen Haulian Sirait Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Ringke Dirdia Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Sharoh Widiasmara Fakultas Ekonomi dan Bisnis, Universitas Trisakti

DOI:

https://doi.org/10.55837/di.v4i1.168

Keywords:

MSMEs, pricing strategy, training, competitiveness, business sustainability

Abstract

This community service program aimed to enhance MSME owners’ understanding of product and service pricing strategies to improve competitiveness and business sustainability. The activity was conducted online during the Covid-19 pandemic, involving participants from the Integrated Indonesian MSME Council in West Jakarta. The training covered various pricing approaches such as cost-plus pricing, competitive pricing, penetration pricing, and value-based pricing. Evaluation was carried out through pre-tests, post-tests, and reflective discussions. The results indicated a significant improvement, with 75% of participants able to understand the basic principles of pricing strategies after the training, compared to only 30% beforehand. Participants also reported that the training was highly relevant in increasing business income and strengthening product competitiveness in the market. This program demonstrates that case-based training can effectively improve MSME marketing literacy and promote more measurable business practices.

References

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Published

2025-10-13

How to Cite

Widiastuti, M., Riorini, S. V., Sirait, K. . H. ., Dirdia, R. ., & Widiasmara, S. . (2025). Strategi Penetapan Harga Produk dan Jasa bagi UMKM untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha. Dirkantara Indonesia, 4(1), 87–92. https://doi.org/10.55837/di.v4i1.168

Issue

Vol. 4 No. 1 (2025): Maret-Agustus 2025

Section

Articles

License

Copyright (c) 2025 Maria Widiastuti, Sri Vandayuli Riorini, Koramen Haulian Sirait, Ringke Dirdia, Sharoh Widiasmara

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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