Penguatan Literasi Artificial Intelligence bagi UMKM Prima Indonesia dalam Meningkatkan Daya Saing

Authors

  • Egabetha Amirah Yudhaputri Fakultas Ekonomi dan Bisnis Universitas Trisakti
  • Netania Emilisaa Fakultas Ekonomi dan Bisnis Universitas Trisakti
  • Yolanda Masnita Siagian Fakultas Ekonomi dan Bisnis Universitas Trisakti
  • Fairuz Nurul Hasnaa Fakultas Ekonomi dan Bisnis Universitas Trisakti
  • Mutiara Jihad Arafah Fakultas Ekonomi dan Bisnis Universitas Trisakti
  • Virginia Sarce Runtukahu Fakultas Ekonomi dan Bisnis Universitas Trisakti

DOI:

https://doi.org/10.55837/di.v4i2.229

Keywords:

Artificial Intelligence, UMKM, Transformasi Digital, Literasi Digital, Keberlanjutan Usaha

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun masih menghadapi tantangan dalam pemanfaatan teknologi digital, khususnya Artificial Intelligence (AI). Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi dan kemampuan pelaku UMKM dalam memanfaatkan AI untuk mendukung pemasaran, pelayanan pelanggan, pengembangan produk, dan pengambilan keputusan bisnis. Metode pelaksanaan kegiatan dilakukan melalui tahapan identifikasi kebutuhan, penyusunan materi, penyuluhan, demonstrasi penggunaan ChatGPT, Canva AI, Google Gemini, CapCut, serta diskusi interaktif. Mitra kegiatan adalah UMKM Prima Indonesia dengan perwakilan peserta pelaku UMKM dari berbagai daerah di Indonesia. Kegiatan dilakukan secara hybrid dengan jumlah peserta sebanyak 28 orang dengan peserta daring sebanyak 10 orang dan peserta luring sebanyak 18 orang. Materi dirancang agar mudah diterapkan sesuai karakteristik usaha peserta. Hasil kegiatan menunjukkan meningkatnya pemahaman peserta mengenai konsep AI, manfaat AI bagi produktivitas usaha, serta kemampuan awal dalam menggunakan berbagai aplikasi AI untuk mendukung operasional bisnis. Program ini memberikan kontribusi terhadap peningkatan literasi digital dan kesiapan transformasi digital UMKM. Ke depan diperlukan pendampingan berkelanjutan agar implementasi AI dapat diterapkan secara optimal dan berdampak pada daya saing serta keberlanjutan usaha.

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Published

2026-09-01

How to Cite

Amirah Yudhaputri, E., Emilisaa, N., Masnita Siagian, Y., Fairuz Nurul Hasnaa, Mutiara Jihad Arafah, & Virginia Sarce Runtukahu. (2026). Penguatan Literasi Artificial Intelligence bagi UMKM Prima Indonesia dalam Meningkatkan Daya Saing. Dirkantara Indonesia, 4(2), 193–202. https://doi.org/10.55837/di.v4i2.229

Issue

Vol. 4 No. 2 (2026): September-Februari

Section

Articles

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Copyright (c) 2026 Egabetha Amirah Yudhaputri, Netania Emilisaa, Yolanda Masnita Siagian, Fairuz Nurul Hasnaa, Mutiara Jihad Arafah, Virginia Sarce Runtukahu

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