Kepuasan Mitra dan Dampaknya Pada Kualitas Program Magister Akuntansi

Authors

  • Sekar Mayangsari Magister Akuntansi Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia

DOI:

https://doi.org/10.55837/ed.v3i1.102

Keywords:

Mitra, Kerjasama, prodi, Magister Akuntansi, Universitas Trisakti, kepuasan

Abstract

Penelitian ini bertujuan untuk mengukur tingkat kepuasan mitra kerja Program Studi Magister Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Trisakti (FEB USAKTI). Pengumpulan data dilakukan melalui kuesioner yang melibatkan 27 responden. Metode yang digunakan adalah survei deskriptif untuk menganalisis kepuasan mitra terkait dengan Kerjasama yang telah terjalin. Hasil penelitian menunjukkan bahwa sebagian besar mitra merasa puas dengan hubungan kerja yang ada. Namun demikian, hasil juga menunjukkan adanya ruang untuk perbaikan terutama dalam hal penyampaian informasi agar Kerjasama tersebut dapat menjadi lebih efektif dan menarik bagi para mitra. Implikasi dari penelitian ini adalah perlunya peningkatan komunikasi dan penyampaian informasi yang lebih strategis untuk memperkuat hubungan Kerjasama di masa mendatang.

 

References

Alexiadou, C., Stylos, N., Andronikidis, A., Bellou, V., & Vassiliadis, C. A. (2017). Quality in bank service encounters: Assessing the equivalence of customers’ and front-line employees’ perceptions. International Journal of Quality and Reliability Management, 34(9), 1431–1450. https://doi.org/10.1108/IJQRM-04-2016-0049

Bailey, A. A., Albassami, F., & Al-Meshal, S. (2016). The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. International Journal of Bank Marketing, 34(6), 821–840. https://doi.org/10.1108/IJBM-06- 2015-0097

Chen, Y. H., Wu, J. J., & Chien, S. H. (2016). Impact of initial trust, involvement, and mood on trusting belief: Evidence from the financial industry in Taiwan. Journal of Service Theory and Practice, 26(1), 91–108. https://doi.org/10.1108/JSTP-11-2014-0252

Famiyeh, S., Asante-Darko, D., & Kwarteng, A. (2018). Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of organizational culture. International Journal of Quality and Reliability Management, 35(8), 1546–1567. https://doi.org/10.1108/IJQRM-01- 2017-0008

Fuentes-Blasco, M. B. M.-V. D. S.-F. I. G.-S. (2017). Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing. Journal of Product & Brand Management, 26(6), 650–666. https://doi.org/10.1108/JPBM-07-2016-1279 ‘

Kataria, S., & Saini, V. (2020). The mediating impact of customer satisfaction in relation of brand equity and brand loyalty: An empirical synthesis and re-examination. South Asian Journal of Business Studies, 9(1), 62–87. https://doi.org/10.1108/SAJBS-03-2019-0046

Kosiba, J. P. B., Boateng, H., Okoe Amartey, A. F., Boakye, R. O., & Hinson, R. (2018). Examining customer engagement and brand loyalty in retail banking: The trustworthiness influence. International Journal of Retail and Distribution Management, 46(8), 764–779. https://doi.org/10.1108/IJRDM-08-2017-0163

Kwon, J. H., Jung, S. H., Choi, H. J., & Kim, J. (2020a). Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers. Journal of Product and Brand Management, 30(7), 990–1015. https://doi.org/10.1108/JPBM-02-2020-2763

Kwon, J. H., Jung, S. H., Choi, H. J., & Kim, J. (2020b). Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers. Journal of Product and Brand Management, 30(7), 990–1015. https://doi.org/10.1108/JPBM-02-2020-2763

Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34(June 2015), 1018. https://doi.org/10.1016/j.jretconser.2016.09.005

Liu, C., Bao, Z., & Zheng, C. (2019). Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence. Asia Pacific Journal of Marketing and Logistics, 31(2), 378–397. https://doi.org/10.1108/APJML-05-2018-0170

Downloads

Published

2024-08-31

How to Cite

Mayangsari, S. (2024). Kepuasan Mitra dan Dampaknya Pada Kualitas Program Magister Akuntansi. Ekonomi Digital, 3(1), 67–84. https://doi.org/10.55837/ed.v3i1.102

Issue

Vol. 3 No. 1 (2024): Februari

Section

Articles

License

Copyright (c) 2024 Ekonomi Digital

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.